A collection of Car Logos/Brands and their meanings

Here is a collection of a collection of car logos and a history of their brand. Here at Mondeo Spares, although we do specialize in Ford parts, we do also have a few other parts now and again, so come and take a look at our site, or give us a call.




Ford

Ford, one of the biggest American multinational automotive corporations, manufactures and distributes automobiles across six continents. It is currently the world’s fourth largest automaker, and is constantly making efforts to discover the best automotive ideas, designs and technologies. It has been into existence for more than 100 years now and successfully has over a million loyal customers who enjoy the experience of a vast range of affordable, reliable, vibrant and unique mainstream cars that offer a considerable value for their money.

The company was founded by the legendary Henry Ford along with the Dodge Brothers in 1903. Ford named its cars using 19 most used alphabets in English. Model T became a great hit and gave a huge popularity to the company. With the start of World War I it was producing nearly half of the cars sold in US and today is retaining its success.

Peugeot

Peugeot branded themselves with the 'mighty lion' logo. The lion is a symbol of the region of Franche-comté. Peugeot’s roots go back to 19th-century coffee mill and bicycle manufacturing. The company’s entry into the vehicle market was by means of crinoline dresses, which used steel rods, leading to umbrella frames, saw blades, wire wheels, and ultimately bicycles. The lion represents the excellence of their saws in three aspects: saw tooth is as enduring as lion’s tooth; saw blades is as elastic as lion’s backbone; the performance of the saw is as invincible as that of lion. In 1890, when the first Peugeot motor was out on the market, the company decided to carry on the “lion” trademark to signify its high quality.

Aston Martin

Aston Martin Lagonda Limited is a British manufacturer of luxury sports cars, based in Gaydon, Warwickshire. The company name is derived from the name of one of the company’s founders, Lionel Martin, and from the Aston Hill speed hillclimb near Aston Clinton in Buckinghamshire. The logo of Aston Martin is a flying roc with wings wide spread, on each of which writes ASTON and MARTIN, indicating that the company has the velocity and ambition of a roc.



Bentley

The brand and company Bentley was formed in January 18th 1919. The company was previously known for their range of rotary aero-engines in World War 1. Mr Walter Owen Bentley, the founder of the company, has used the logo - the famous 'wings' - since the first appearence of the first motor vehicle went on sale.


Lincoln

 Henry M. Leland, founder of the Lincoln brand in 1917 named the brand after his longtime hero, Abraham Lincoln. Ford Motor Company adopted the brand, Lincoln, in 1922 and became a luxury brand which is held in the highest prestige even today. Leland adopted a greyhound as their emblem, which was later replaced by the 'diamond' which is currently in use today.

Jaguar

Jaguar Cars Ltd, or as we know the brand today, Jaguar, was founded in 1922 by Sir William Lyons. He originally manufactured motorcycle sidecars before switching to passenger cars. The original name for the company was "Swallow Sidecar Company" but was changed after World War 2 because of the negative and unfavourable connotations of the SS initials. The Jaguar logo is of a Jaguar leaping across the company name. The leaping jaguar is possibly presented to represent speed, power and performance. The emblem can be found on the front of any Jaguar vehicle.

Chevrolet

The "Chevrolet" or "Chevy" logo may seem quite ordinary and perhaps one could argue, quite mundane, but the logo holds a huge significance in the corporate world. Boasting metallic colours in the form of a cross, Chevrolet represents the autmotive industry completely. The simple, yet elegant trademark is recognised in the car industry as quality, importance and prestige.

 Mazda

Mazda Motor Corporation based in Hiroshima, Japan, was founded by Jujiro Matsuda who was interested in spirituality. He chose to call the company 'Mazda' to honor both his family and Zoroastrianism. The word 'Mazda' means wisdom, intelligence & harmony and derives from Ahura Mazda, the Avestan language name for a divinity exalted by the ancient Iranian prophet, Zoroaster. The logo captures the spirit of Mazda, the 'M' evokes an image of wings in flight and could also symbolise Mazda's flight towards the future and the 21st century. The 'V' in the centre of the 'M' spreads out like a bird about to take flight, perhaps representing freedom, creativity, vitality, flexibility and the passion that symbolises Mazda. The sharp, metal, solid feel to the logo signifies power, security, safety and innovation.

Alfa Romeo

The Italian automotive company, Alfa Romeo, was founded on June 24th 1910 in Milan. The logo is split in half and contains the emblems of Alfa's hometown, Milan, and one of the great Milanese "Visconti" family. On the left is the read cross on a white background, this has no connection to patriotism in England, instead it signifies the days of the First Crusade, when many Milanese soldiers were amongst the Lombards who followed Giovanni of Rho to the Holy Land. The red cross was their symbol, whilst the white background symbolised the white shirts they were forced to wear under their armour to protect them from the fierce Palestinian sun. On the right of the badge are the arms of the Visconti family, which later became recognised as those of the City of Milan. Some say the serpent represents the snakes that the Lombards used to wear round their necks in a little case as a lucky charm, - or the dragon which, at the start of the fifth century, plagued Milan and was finally killed by Uberto, Squire of Angera, and founder of the Visconti family. It could also be the symbol of Ottone Visconti who fought a victorious duel with the saracen leader, Voluce, during the First Crusade. The city of Milan, however, claims that the serpent has nothing to do with hte Visconti family. 

Lamborghini

 Automobili Lamborghini S.P.A, or as it is more commonly referred to as - Lamborghini, was founded in 1963 by businessman and tractor factory owner, Ferruccio Lamborghini. The logo has a bull on the badge which is symbolic of the founder, Ferruccio Lamborghini's astrological star sign - Taurus. The Italian-born company has achieved great things since the 60's and has accomplished a brand identity reveered and respected across the world. Lamborghini cars are symbolic of respect, status, sleek, sensuality and wealth. It is said that Lamborghini and Ferrari have a long-standing rivalry and this is why there is no coincidence that Lamborghini's raging bull logo looks somewhat similar to Ferrari's black horse set upon a yellow background. Perhaps they were 'taking the bull by the horns' so to speak!     

Lexus

Lexus is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. The Lexus logo was developed by Molly Designs and Hunter Communications. The final design for the Lexus logo featured a stylized “L” within an oval, and according to Toyota, was rendered using a precise mathematical formula. The first teaser ads featuring the Lexus name and logo, designed by Team One, appeared at the Chicago, Los Angeles, and New York auto shows in 1988. 

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